KEYWORDS!
How To apply Keywords And rank on Google
You already put yourself in the pool of wonders and surprise as you are yet to understanding why Google could not rank your website or page even when you had written something very unique and never seen anywhere on Google. You hardly see traffic.
Sometimes you feel like searching for something on Google, then you click on the first results to copy their contents word for word because a friend suggested you work with keywords. You felt the man you had copied his work completely must have invited keywords to his contents and so you dump his work on your website. You smile to yourself and felt Google will definitely rank yours before or after the man you copied. But calm down, life isn't like that. The Google algorithm will always recognize duplicates and hide one except your website has received some level of white hat SEO from the Lord of SEO.
Now, this is how to work with keywords.
What are keywords?
Keywords they say, is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar.
In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles, and SEO elements).
Let me make it simpler. Have you ever tried to search for something and you saw some drop-down words or sentences? Some are keywords, some contain keywords. They are the focus words, they're what people search frequently on the internet.
Now this is how to go about it and how to apply it on your posts.
Even if you want to copy someone else work, that's fine, but try your possible best to edit every line in that article just to be free from plagiarism. With this Google algorithm wouldn't count it as duplicate.
The first step is gone!
The next is the keywords themselves.
Now, go to Google and type "keywords everywhere", download the extension to the Google Chrome browser you want to use to do the keywords research. It is a very good and free tool for keywords research.
With this tool, you can easily Know what people search mostly, how many times people had searched for the particular keywords, how people had arranged their sentences while making the searches.
I always recommend this extension to YouTubers. Because it can easily tell you the keywords your competitors are using to rank their video. In fact, It exposes all the search tags your competitor had used on a video.
Now, Haven downloaded the extension to your chrome, get your notepad or sticky note or Microsoft word document ready, go back to your Google search, type what your article is all about, once the results come, the keywords everywhere extension would reveal by the right side how people had made different searches on what you tried to search for. Pick about five and copy to your notepad, preferably three-word keywords or four-word. it's always advisable to go with the ones that have got low keywords search volumes. I.e if you see those that are 10,000 and above, skip them because they are for the big boys and go for the ones whose volume is 1000 and below so that you can be able to rank on those keywords.
The second step gone!
Now go back to your article at your innocent-looking backend and start inviting those keywords. How do you do that?
Start with your title, find a way to fit in any of those keywords as they are in your title.
Another place is the first paragraph, find a way and also fit in another keyword just as you pasted them to your notepad.
Another place is the last paragraph, you can also do that in the middle of your article but it's advisable not to stuff your post with too many keywords, you will kill it if you do so.
Note that when choosing keywords to use, ensure that those keywords are related to your content else, you stand the chances of increase your blogsite bounce rate as people wouldn't spend enough time on the post since it's providing unrelated messages to them. And this will affect your ranking as well.
Other tools for Keywords research are as follows;
*Google keyword Planner
*Thehoth(I love this)
*Semrush
*Ahref
*Ubersuggest etc
You can dedicate three days to a week for this keywords research. Revisit all your past blog posts and do this. This is what I for do all my clients when I try to do On-page SEO for their websites.
For those who write from scratch but never see traffics, try and make sure that what you write is really what people want and do search for and not what you want. And you're done writing, invite keywords research except you've got an active social media page where you can promote your blog post.
SEO is that one innocent man that can change your life and future generation. Invite it and you would smile. If you can't do it, learn it. And if you can't learn it, then hire an SEO specialist.
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